[CITASA] New book of interest

Christine Morton christine at christinemorton.com
Fri Dec 7 12:39:16 EST 2012

FYI - from a colleague of mine - I think there is much of interest here among scholars of communication and information technology - 

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Advancing Ethnography in Corporate Environments 
Challenges and Emerging Opportunities 

Brigitte Jordan, Editor 

In this volume twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters tackling an important topic, these provocative encounters show how ethnography is used on the ground to solve problems in the business world. 

 ?One of the biggest challenges in the social sciences today is how to make sense of the corporate landscape. While companies are not the type of entities that anthropologists have traditionally analyzed, they are playing an increasingly important economic, political and cultural role in the world. This book offers a thought-provoking set of ideas about how to proceed with this crucial ethnographic analysis, and how to place it within a wider interdisciplinary framework. It is an important contribution to the world of business ethnography, not least because it grapples with issues such as the role played by technology and the impact of ?big data? which are so crucial in shaping modern corporate life.? 
?GILLIAN TETT, U.S. Managing Editor, Financial Times 

?This is an incredibly useful book for grasping the power and nuances of what ethnographic techniques, practices and mindsets can provide the corporate world. This is no ordinary book. By cleverly pairing different points of view on ethnographic methods the authors provide a textured understanding of why ethnography is such an important tool for grappling with today?s rapidly evolving world. I highly recommend this book.? 
?JOHN SEELY BROWN, Former Chief Scientist, Xerox Corp; Former Director of Xerox Palo Alto Research Center (PARC) 

?Ethnography has come to be accepted in industry as an important component of corporate research programs. This volume shows us why. It explores a dynamic practice-oriented field shaped by, and drawing on, such varied disciplines as anthropology, information technology, behavioral economics, and design. Of appeal to business leaders, strategists, and managers, as well as traditional academics, this exciting new collection lives business in its day-to-day forms and relations.? 
?BRIAN MOERAN, Professor of Business Anthropology, Copenhagen Business School; Editor, Journal of Business Anthropology 

November 2012, 244 pp. 
Left Coast Press

eBook: ISBN 978-1-61132-654-3, $29.95 / sale price: $23.96 
Hardback: ISBN 978-1-61132-219-4, $94.00 / sale price: $75.20 
Paperback: ISBN 978-1-61132-220-0, $29.95 / sale price: $23.96 
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Scan to order online!

Brigitte Jordan, PhD, a corporate anthropologist, has held positions as Senior Research Scientist at the Institute for Research on Learning, Principal Scientist at Xerox PARC, and Professor of Anthropology and Adjunct Professor of Pediatrics and Human Development at Michigan State University. She is recipient of the Corporate Research Award on Excellence in Science and Technology from the Xerox Corpora-tion and the Margaret Mead Award of the American Anthropological Association and Society for Applied Anthropology.

Christine H. Morton, PhD
Research Sociologist
California Maternal Quality Care Collaborative (CMQCC.org)
Stanford University  Medical School Office Building            
1265 Welch Rd, MS#5415  Palo Alto, CA  94305-5415
 p. 650-721-2187      c. 650-995-4550
cmorton at stanford.edu        

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