[CITASA] [Air-L] Paper vs Electronic Surveys

Charlie Balch charlie at balch.org
Tue Jun 10 12:32:43 EDT 2014

Hi Jenny,
I explored paper vs online surveys in my book (Internet Survey Methodology,
Balch, 2010 -- you should be able to review a copy through inter-library
loan). The short answer is the medium matters.  Issues include:
* participant perceived ownership of the computer, 
* participant anonymity concerns, 
* participant computer skills,
* Branching surveys and the amorphous nature of screen content lead to
participants taking "different surveys"

Charles Balch PhD
Faculty, Department of Business & Administration
Northern Arizona University - Yuma 

Office/cell: (928) 317-6455 / 287-3906
Skype: NAUCharlie
Google+: cvb23 at nau.edu

-----Original Message-----
From: Air-L [mailto:air-l-bounces at listserv.aoir.org] On Behalf Of Davis,
Jennifer Lauren - davis5jl
Sent: Tuesday, June 10, 2014 9:10 AM
To: air-l at listserv.aoir.org; ,
Subject: [Air-L] Paper vs Electronic Surveys

Hi all,

A colleague and I wondered what, if anything, the literature says about
accuracy of online vs. paper and pencil surveys. There's a lot available
about response rates, but does medium affect how honest people are in their

Will happily share with the list.


Jenny L. Davis
Assistant Professor of Sociology
James Madison University
Weekly Author: Cyborgology.org<http://thesocietypages.org/cyborgology/>
Twitter: @Jenny_L_Davis<https://twitter.com/Jenny_L_Davis>
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