[CITASA] CfP: Workshop "New Media, Old Money" and the New Challenges to Campaigning and Democracy

Becky Lentz roberta.lentz at mcgill.ca
Sat Jun 6 12:41:19 EDT 2015

>New Media, Old Money: Digital Technology, Social Media
>and the New Challenges to Campaigning and Democracy
>A by-invitation experts' workshop to be held at
>The Embassy of Switzerland in the United States of America
>Washington, DC, September 27-29, 2015
>Electronic media have played a central role in politics almost since
>their introduction. The role of media in election campaigns is often
>seen as the origin of media and communication studies. The variety of
>political systems worldwide, the wide range of media systems that
>operate within them, and the extensive array of regulatory schemes that
>govern this association raise thought provoking questions about the role
>of media in democracy. The media-politics-capital triad has raised
>concerns about the effect of money on the health and fairness of
>political and media structures. The use of digital technologies and
>collaborative media has now become a critical part of these complex
>Increasingly, political campaigns are built around digital strategies
>rather than on traditional broadcast ad buys. The internet offers many
>additional groups cheap access to the public sphere and new
>possibilities for information and discussion. Accordingly, much of the
>most "impactful" money is spent "online," calling on expertise in
>building networks, conversations and communities using social networking
>platforms, combined with applications designed to amplify messaging as
>well as volunteers and users generating their own content. In addition,
>the ability to find, analyze and apply personal information from "big
>data" is becoming more important than market research and the focus has
>shifted to the development of comprehensive social media strategies for
>young, ethnic, gendered and special interest groups. Finally, legacy
>media and their traditional business models are affected by change as
>well, raising questions about implications of the internet for
>journalism and democracy.
>As a result, any current understanding of campaign spending and
>political communication must incorporate not just traditional
>advertising, but equally spending on internet and social networking
>platforms and the use of information technologies to identify and reach
>voters through multiple platforms. The same "Old Money" is being used to
>try to gain influence, but new media offer new approaches both to
>enhance and conceal its effects. Moreover, the same media brands with
>the same powerful owners prevail online as well.
>The Institute for Information Policy at Penn State, the Department of
>Communication and Media Research DCM at the University of Fribourg and
>the Journal of Information Policy, are pleased to announce this call for
>paper proposals. Authors of selected papers will be invited to present
>them during a two day (September 28th and 29th, 2015) by-invitation
>workshop designed to bring together up to a dozen American and
>international experts and to be held at the Embassy of Switzerland in
>Washington, DC. The workshop will open with a reception on September
>27th. Presenters at the workshop will be invited to submit their
>completed papers for review by the Journal of Information Policy
>(www.jip-online.org). By focusing on the media-politics-capital triad,
>and taking place a year before the presidential elections in the US and
>only weeks before the national elections in Switzerland, the workshop is
>ideally suited to provide important insights not only for scholarly
>research but also for policy-makers in both countries.
>Invited topics include, but are not limited to:
>* The role of media in election and referendum campaigns
>* The (democratic) need for regulation of media and campaigns
>* The role of money in campaigning and political communication
>* The role of money in media policy and regulation
>* Commercialization of the media and its effect on political coverage
>* Ownership structures of new and old media and their implications for
>democracy, political communication and media policy
>* Changes of political communication and journalism due to digitization
>* The strategic use of social media by political actors
>* Comparative studies of media regulation, political communication and
>* New metrics for campaign expenditures in the digital age
>* Political campaign money spending in online campaigns
>* Limitations on campaign spending
>* Limitations on contributions; on sources of contributions;
>requirements for disclosure; regulation of spending by advocacy groups;
>by political parties; and by individuals
>* The challenge of diversity of views and voices in the digital age
>* Applying broadcast political speech rules be applied on the Internet
>* Should social media, blogs, listserves and websites be subject to
>political speech rules?
>* How have the larger changes in the economics of media affected
>political news and commentary?
>Abstracts of up to 500 words and a short bio of the author(s) should be
>submitted to pennstateiip at psu.edu by July 10, 2015. Please write
>"IIPFUWS: Your Last Name" in the subject line. Accepted presenters will
>be notified by July 25, 2015.

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