[CITAMS] Bridging the Lab and the Field Data, Tools, Methods, and Challenges in Social Media Experiments

Wenhong Chen wenhong.chen at austin.utexas.edu
Wed Apr 11 22:03:55 EDT 2018

Dear colleagues and friends,
on behalf of Jeffery Boase, please see below.

Cheers, Wenhong


*Bridging the Lab and the FieldData, Tools, Methods, and Challenges in
Social Media Experiments*

*Workshop at the 12th International Conference on Web and Social
MediaStanford, CA - June 25th, 2018*

*April 20, 2018 Extended Deadline for Abstract Submissions*

*About the Workshop*
This workshop will explore the methodological middle ground between the
field and the lab. Research using repurposed observational data from online
platforms has transformed the study of online behavior and have high
external validity, but present challenges for establishing causality and
replication. On the other hand, experimental studies offer high internal
validity, discovery of causal relationships, and ease of replication, but
the rigid control over the settings and interactions of an experiment can
limit generalizability. New methods work toward bridging these two research
contexts, bringing the lab to the field to recruit more diverse
participants in a natural setting, or by simulating natural settings and
interactions of the field in the lab. This workshop will showcase more
naturalistic experimental paradigms, innovative tools and methods, and
challenges in conducting research to optimize both internal and ecological

*Submission Topics*We encourage submissions on a variety of topics,
including but not limited to:
• Lab-like field studies where experiments take place in the field to
create a more natural setting and attract a more diverse population
• Field-like lab studies where lab experiments replicate or simulate a
field setting, allowing for natural interactions and behaviors to be tested
and observed
• Innovative tools and techniques for implementing these new methodologies
• Challenges to designing and running these types of studies
• Comments and provocations on the ethics of these studies, and the effects
they may have on participants.
This workshop will be a space to brainstorm and collectively discuss these
issues and topics. Participants will be asked to briefly share a method,
tool, challenge or comment with the group to help guide these group


*Wenhong **文泓*

*Wenhong Chen,* PhD

Associate Professor of Media Studies and Sociology
Department of Radio-TV-Film | Moody College of Communication
The University of Texas at Austin

Chair, Communication, Information Technologies, and Media Sociology section
American Sociological Association

Office hour signup http://bit.ly/1xpHy1c
New book: Networked China <http://www.routledge.com/9781138840027/>
512.417.4952 | wenhong.chen at austin.utexas.edu | @wenhongchen
1 University Station A0800, CMA 5.142
The University of Texas at Austin
2504 Whitis Ave Stop A0800
Austin, TX  78712-1067
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